Eloise DeJoria – actress, mother, wife, and spokesmodel for John Paul Mitchell Systems – has relied on hard work and perseverance to achieve her dreams. A native of Texas, Eloise jumpstarted her acting and modeling career while raising her first two children, Michael Harvey and Justin Harvey, as a single mom. After moving from Texas to Los Angeles and marrying John Paul DeJoria , Eloise began her tenure as spokesmodel for Paul Mitchell while continuing her other entertainment and fitness industry endeavors.
Eloise and John Paul have a ten-year old son – John Anthony DeJoria. The couple has chosen Austin, Texas as their current primary residence to ensure their son receives a great education and a wholesome start in life. Aside from aiding and supporting her husband in all of his charity endeavors, Eloise serves as a Patron in her own right of the charitable organization Food 4 Africa; and also serves on the Advisory Board of the Palmer Drug Abuse Program.
Eloise’s successful and long-standing acting career includes roles in such films as Songwriter, Dangerous Love, Troop Beverly Hills, Weekend at Bernie’s, The Big Tease, April Shower, Grand Champion (with Julia and Emma Roberts), and Robert Davi’s The Dukes. Currently, she is in the midst of shooting several independent projects, roles she has chosen in large part because they have a positive message and coincide with her commitment to making the world a better place.
In her efforts to help women feel better about themselves inside and out, Eloise has partnered together with fitness instructor Janice Nichols to create Fit at 40+™ -- a series of challenging, Pilates-based exercises to meet the physical fitness needs of approximately 77 million Americans ages 42-60. Unlike other exercise videos that only work one or two problem areas, each Fit at 40+™ workout provides a full, total body workout that gently stretches and tones muscle while building endurance and flexibility. Eloise and Janice have also begun work on the second video in this series—Fit at 50+™. For more information on these life-changing programs, please log on to www.fitat40pluspilates.com.
Eloise has enjoyed numerous modeling credits—including her recent advertising campaign with famed photographer Annie Leibowitz for John Paul Mitchell Systems. In her role as company spokesmodel, Eloise loves helping hairdressers – creative people like herself – find ways to combine their artistry with business savvy to reach their goals. In addition, Eloise appreciates the opportunity to inspire women of all ethnic groups and ages to look and feel their best with her all-American, ‘everywoman’ image. She also greatly values the opportunity to participate with her husband in the extensive philanthropic activities carried out by the company, and firmly shares his motto – ‘Success unshared is failure.’
Eloise lives her life according to her ideals – which include balance, family values, a healthy lifestyle, and in general a happy and spiritual outlook on life. She strives to communicate these ideals in everything she does – from the roles she chooses as an actress, to the message she communicates as spokesmodel, to the love and support she gives to family and friends. Like her husband John Paul DeJoria, Eloise’s focus and determination have helped her to achieve her great personal and professional success; she tries her best to help others achieve their own versions of the American dream.
