Celebrating Paul Mitchell®’s Vegan Professional Hair Color Options


You already know that all John Paul Mitchell Systems® products are cruelty-free. (We’ve never tested on animals and we never will!) But, did you know that many of our popular professional hair color products are also 100% vegan? (!) Not only will your clients look good in your formulation of POP XG® or The Demi, but they’ll feel really good about flaunting their new look. With veganism and the vegan beauty category growing exponentially, emphasizing that our popular professional hair color products are vegan can prove a big selling point in your salon. So, what does this mean for you and your salon?

Which Paul Mitchell® Professional Hair Color products are vegan?

The Demi



Dual-Purpose Lightener



the color XG®

Why isn’t all Paul Mitchell hair color vegan?

Some products, like Paul Mitchell® the color, are formulated from beeswax. This beeswax base gives it its thick consistency—a trait that a lot of stylists who are fans of the line appreciate or are accustomed to. While bees aren’t harmed in the production of beeswax, it is derived from an animal, therefore making it not vegan.

Have the formulas changed?

Our vegan hair color offerings still feature the same formulas you know and love—you just might not have known they were vegan before!

Why is this news important?

We care about inclusion. By including vegan options in our Professional Hair Color portfolio, we’re helping to ensure that all stylists and all guests feel like they have color solutions well-suited to their needs and lifestyle. Identifying hair color as vegan to your clients, also offers a great sales opportunity for you, the salon professional. Start informing guests now that you/your salon offer(s) vegan options. Word of mouth among loyal clients and good marketing efforts will help spread the word within your community, establishing your salon as a great place to find vegan options as the demand increases.

Are there also vegan Take HomeSM options?

Yes, the John Paul Mitchell Systems® product line also offers many 100% vegan hair care and styling options. For your color-treated guests looking for vegan beauty options, we suggest recommending Paul Mitchell Platinum Blonde Shampoo™, Ultimate Color Repair® Shampoo, Conditioner, Mask and Triple Rescue® and Color Protect® Shampoo, Conditioner, Treatment and Locking Spray.

Do you also have gluten-free hair color options?

Yes! The color XG, The Demi and Color Craft® are also gluten-free.

For answers to FAQ you may encounter in-salon, download our Sensitivity Guide here.

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