Why You Should Switch to Paul Mitchell® Professional Hair Color

Thinking about switching over fully to Paul Mitchell® Professional Color? There’s never been a better time to mix things up! For a limited time, we’re offering two low-commitment color kits at incredible values, so you can try (and fall in love with) some of our most popular color products.

There are many reasons why so many creative and business-savvy professionals swear by PM color—especially Paul Mitchell’s the color XG® and The Demi. We’re rounding up some of the top reasons you’ll love each line.

the color XG

What’s the color XG?

Reliable, high-performance permanent hair color that creates the shade you want every time.

Why you’ll love it:

  • It provides up to 100% gray coverage
  • Its wide range of 86 shades covers more formulation options
  • DYESMART® System ensures maximum color penetration and predictability
  • It’s vegan—making it an inclusive option that can help satisfy more clients’ needs
  • Works with Paul Mitchell Cream Developers
  • Pure XG Protection System—featuring a blend of soothing ingredients, like cottonseed oil and rice milk—leaves hair shiny and healthy

The Demi

What’s The Demi?

Deposit-only, gentle, ammonia-free demi-permanent hair color.

Why you’ll love it:

  • The Demi is quick + easy to use
  • The line offers over 30 shades—including our new cool-toned level 10 series, ideal for high-level blondes
  • It’s an ideal pick for toning
  • It’s intermixable, allowing for unlimited formulations
  • Opaque gel color adds rich shine
  • Gentle, conditioning formula

Ready to see these perks for yourself? Each of our limited Take A Test Drive kits allows you to choose your own shades and comes with free color support guides + added goodies—like a free balayage kit or apron.

Outside of the great benefits each of our color products has to offer, when you switch to Paul Mitchell Professional Hair Color, you’ll also have access to free stylist support and our robust loyalty program.

What’re you waiting for? Learn more about Paul Mitchell Professional Color here.

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