All posts by Team John Paul Mitchell Systems

Muted Metallics: A Dreamy Play on Pastels

A trio of luminous shades from The Demi featuring Lavender, Rose Gold and Silver offer stylists enchanting hair color options for their guests. These new diffused shades can be used individually for an all-over trending tone or applied with multiple shades side by side for seamless creative color. Colin Caruso, Artistic Director of Professional Hair Color, shares what makes this new collection special.



Q: The launch of Muted Metallics is an exciting addition to The Demi. What can you tell us about these three new shades?

A: The Demi Muted Metallics in Rose Gold, Lavender and Silver bring a modern feel to the popular pastel trend. These muted tones provide an edginess to guests who are looking for a subtle pop of color. As demi-permanent shades, Muted Metallics offer a bit more longevity, as well as the shine and condition that The Demi is known for.



Q: How can guests maintain their Muted Metallics look at home?

A: A great way for guests to maintain their color between salon visits is with Color Craft®. The Custom Color Treatment can be customized by the stylist just for them.


Q: What are some ways a stylist can benefit behind the chair from these new shades?

A: Stylists can use Muted Metallics as an all-over color, an accent color to bring together other tones used within the hair, and a veil of color, if used as a refinement to blonde. The creative possibilities are endless! The best results are on pre-lightened blonde hair. Plus, the timed intensity gives the stylist control over how much tonal deposit they are looking for.



Q: Can you share some business building tips concerning the trend shift from bright, vivid tones to soft, muted shades?

A: Today, the average guest is much more open to the playfulness of fun shades, but she doesn’t want to be known as the “purple hair mom.” The muted hair color trend we are seeing allows for this guest to play with fun color. Adding it into their current color placement will give guests diffused, peeks of color.

It’s a great way to add on a color service and keep them coming back, because they feel heard.

 For more information about Muted Metallics, click here.

A Snapshot of Hawaii Seminar

Have you come back from the beautiful beaches of Hawaii feeling refreshed and inspired? From scenic and serene Oahu, Hawaii Seminar always offers unparalleled educational opportunities, as well as a unique glimpse into the history behind John Paul Mitchell Systems®.



This year, hosted at the historic Royal Hawaiian Resort by Angus Mitchell, Hawaii Seminar featured amazing demos from industry leading artists, Robert Cromeans, Colin Caruso, Heather Kaanoi, Noogie Thai, Cristiano Cora, Marco Iafrate, Fern Andong and Mary Cuomo, and business coaching from Antony Whitaker. We mixed up Color Craft, learned how the masters use the InTENsely Cool series of The Demi, participated in a photo shoot, got a great goody bag filled with products to take home—including yet-to-be-released Neuro® tools (!)—and—the true highlight—enjoyed bonding with and working alongside other likeminded JPMS™ artists from across the world (#JPMSProud!).



2019’s seminar also hosted the premiere of the first episode of Style Trip, our brand-new webisode series hosted by Colin Caruso. Fittingly filmed in Hawaii, the first episode features Angus Mitchell, and traces the origins of what would later become John Paul Mitchell Systems®. (You can watch it here.)



Didn’t make it out this year? Relive some of the seminar’s other highlights at #HawaiiSeminar. We’ll see you there next time!


Follow @PaulMitchellPro to be the first to learn how you can attend the next Hawaii Seminar.

How To Get the Undone Texture, Volume and Definition with New Invisiblewear® Stylers

Get the lowdown from Artistic Director Heather Ka’anoi on our latest product innovations and styling tips for the limitless possibilities of the Invisiblewear® Collection.



Q: What are the key differences among Cloud Whip, Velvet Cream and Air Gel?

A: I worked with these products while they were in development and it was important for them to fit within the line as well as stand alone. The biggest difference you will notice with all three is the surreal feeling of the transformative formulas. They are like nothing else we’ve done before.



Q: How do these products fit into the complete Invisiblewear® line?

A: These three new stylers take relaxed, lived-in looks to the next level. The soft, touchable textures allow for limitless styling possibilities. The convenient salon card chart helps identify each product’s key benefit, how it works, when to use it, what it pairs well with, and a pro tip to help redefine the undone styling experience for salons and guests alike.


Q: When do you use Invisiblewear® on a guest? What do they love about it?

A: I have a full range of clients, so what I love about this line is that it gives everyone a youthful look, no matter their age. They love the scent and how touchable their hair feels. Sometimes, I use the Dry Shampoo and Undone Texture Hairspray on my guest before I start a service. I like to give them an idea of how Invisiblewear® can extend their style on day two or three, after they leave the salon—and they love it!



Q: Any secret tips about the line you would like to share?

A: Undone hair does not always have to be perfect beach waves. I love using Volume Whip® on my guests with natural waves to enhance and naturally diffuse the texture. Memory Shaper™ is also great for prepping curly hair before a cut to keep curls soft, shiny and manageable.


How To: Fringe Haircut and Undone, Wavy Hairstyle with Invisiblewear®

Learn from Editorial Director Noogie Thai and Heather how to create a long, layered haircut with fringe. Then, follow along and style your new cut into an undone wavy look using the new Dream Texture Collection from Invisiblewear®.


How To: Short Hairstyle with Piecey Definition and Texture Using Invisiblewear®

Using Invisiblewear®, Noogie and Heather walk you through how to work a pixie cut into a hairstyle with piecey texture. Then, as a bonus, watch as they demo how to revive second and third-day hair.

Click here to explore more about Invisiblewear.

Why You Should Switch to Paul Mitchell® Professional Hair Color

Thinking about switching over fully to Paul Mitchell® Professional Color? There’s never been a better time to mix things up! For a limited time, we’re offering two low-commitment color kits at incredible values, so you can try (and fall in love with) some of our most popular color products.

There are many reasons why so many creative and business-savvy professionals swear by PM color—especially Paul Mitchell’s the color XG® and The Demi. We’re rounding up some of the top reasons you’ll love each line.

the color XG

What’s the color XG?

Reliable, high-performance permanent hair color that creates the shade you want every time.

Why you’ll love it:

  • It provides up to 100% gray coverage
  • Its wide range of 86 shades covers more formulation options
  • DYESMART® System ensures maximum color penetration and predictability
  • It’s vegan—making it an inclusive option that can help satisfy more clients’ needs
  • Works with Paul Mitchell Cream Developers
  • Pure XG Protection System—featuring a blend of soothing ingredients, like cottonseed oil and rice milk—leaves hair shiny and healthy

The Demi

What’s The Demi?

Deposit-only, gentle, ammonia-free demi-permanent hair color.

Why you’ll love it:

  • The Demi is quick + easy to use
  • The line offers over 30 shades—including our new cool-toned level 10 series, ideal for high-level blondes
  • It’s an ideal pick for toning
  • It’s intermixable, allowing for unlimited formulations
  • Opaque gel color adds rich shine
  • Gentle, conditioning formula

Ready to see these perks for yourself? Each of our limited Take A Test Drive kits allows you to choose your own shades and comes with free color support guides + added goodies—like a free balayage kit or apron.

Outside of the great benefits each of our color products has to offer, when you switch to Paul Mitchell Professional Hair Color, you’ll also have access to free stylist support and our robust loyalty program.

What’re you waiting for? Learn more about Paul Mitchell Professional Color here.

Step Up Your Color Game in 2019

The start of the new year is the perfect opportunity to bring in new guests and build existing business. As a salon owner himself, Artistic Director of Professional Hair Color Colin Caruso, shares ideas on how to drive new professional color business in 2019.

Can you share a way that you’re improving business in your salon, CARU?

A: At my salon, we offer a unique promotion—if guests pre-book their January haircut appointment in December, they get a complimentary topcoat with The Demi or a Color Craft® Take Home℠ Treatment.

Q: What education is available in 2019 to help hairdressers step up their game?

A: One of my favorite things about our company is that we are always finding ways to bring new education to stylists. I’m excited about our Try the Trend Guides! Artists need the proper tools to be successful and these guides showcase cool techniques using the color XG®, Skylight® and The Demi. Each technique is on-trend, salon-friendly and easy to recreate, so you’re making even more money behind the chair.


Q: Does JPMS™ have vegan options in their professional color portfolio?

A: Yes! Paul Mitchell® Professional Hair Color is committed to providing color solutions for all types of stylists and guests, so it is important that we offer a diverse spectrum of products, and that includes vegan options. The color XG® is a rich, permanent cream hair color that is 100% vegan! Another one of my favorite color lines, The Demi, is also vegan. As a vegetarian, I find value in having vegan color options. The color XG® isn’t just for stylists and guests looking for a vegan line—it’s a high-performing color everyone will love.


Q: What excites you about January’s color offerings?

A: We have a great kit that lets you test drive The Demi, our bestselling demi-permanent color, with Skylight®, which is especially designed for balayage and handpainting. Of course, no blonding service is complete without a demi-permanent toner or topcoat, so this is a win-win kit for stylists. We’re also offering a test drive kit for the color XG®, a vegan permanent color with DyeSmart technology for maximum color penetration and durability. There are plenty of options to keep stylists inspired and deliver the best results for their guests.


Immerse yourself in all things hair color at the Color HQ—a one-stop-shop just for you. Click here for more information.

5 Reasons You Need to Be Using Color Craft®

Haven’t incorporated Color Craft into your salon regimen yet? You’re missing out! Color Craft is a colorless conditioning treatment that can easily be customized by stylists to match guests’ hair color, allowing for many beneficial potential uses, including hair color preservation in between salon visits and enhancement of natural hair color in-salon. Ready to get the run down? We’re rounding up the 5 biggest reasons you should be using Color Craft.

  1. Color Craft offers an easy ticket increase opportunity for less frequent guests

With lived-in looks like balayage still very much in style, you may be seeing some of your color guests less frequently. Don’t look at that as a missed opportunity. Seize the opportunity that’s present. Explain to guests how Color Craft can help their color last even longer in between visits, and you’ll likely make extra revenue from your clients in the time between their visits.

  1. It’s easy to formulate

Simply add pumps of Liquid Color Concentrate to the colorless conditioning base and mix. The Liquid Color Concentrate(s) you’ll add and the amount you’ll pump into your color mix will depend on your desired tone. Want some inspiration and starting tips? We have a great selection of sample formulas and advice on crafting custom colors of varying intensities in the Mix & Go Guide to get you started.

  1. It’s very customizable

Color Craft starts as a colorless conditioning base. Grab our intermixable Liquid Color Concentrates—available in 8 different colors, including Mandarin orange, Lapis blue, Chestnut and Paprika red—add them to the base and customize this colorless treatment exactly to your liking.

  1. It’s for every guest
  • Does your guest want a quick, temporary color fix in salon? Choose Color Craft for a 5-minute Wash HouseSM
  • Is your guest color shy? Help them enhance their natural hair color, ease them into color exploration with this great temporary option, or treat them to a conditioning service.
  • Does your guest want to protect or refresh their color in between visits? Tell them why they should choose Color Craft as a Take HomeSM.
  1. It’s not just about color

Color Craft truly is for everyone, because at its core, Color Craft is simply a great conditioner. Guests have been raving about how much they love the conditioning formula. If your guests don’t color their hair, position Color Craft as a great salon-quality conditioning treatment that they can take home with them.

Ready to get mixing? Get the full scoop on Color Craft, here.

Toned to the Tens: Our Favorite Looks from You Using The Demi 10 Series

It’s no secret that we love hair color. But, do you know what we love more? Seeing our talented community of professionals and future professionals (read: you!) showing us what they can do with our professional color products. To celebrate our new ten series shades of The Demi, we rounded up some of our favorite looks created by YOU. Get ready to get inspired.

@thestudiotucson @hairsorcerermacey


We want YOU. Follow @PaulMitchellPro, tag your best work with #PaulMitchellPro and you might see it here or as part of our weekly #ManeMonday feature on Instagram.


Celebrating Paul Mitchell®’s Vegan Professional Hair Color Options


You already know that all John Paul Mitchell Systems® products are cruelty-free. (We’ve never tested on animals and we never will!) But, did you know that many of our popular professional hair color products are also 100% vegan? (!) Not only will your clients look good in your formulation of POP XG® or The Demi, but they’ll feel really good about flaunting their new look. With veganism and the vegan beauty category growing exponentially, emphasizing that our popular professional hair color products are vegan can prove a big selling point in your salon. So, what does this mean for you and your salon?

Which Paul Mitchell® Professional Hair Color products are vegan?

The Demi



Dual-Purpose Lightener



the color XG®

Why isn’t all Paul Mitchell hair color vegan?

Some products, like Paul Mitchell® the color, are formulated from beeswax. This beeswax base gives it its thick consistency—a trait that a lot of stylists who are fans of the line appreciate or are accustomed to. While bees aren’t harmed in the production of beeswax, it is derived from an animal, therefore making it not vegan.

Have the formulas changed?

Our vegan hair color offerings still feature the same formulas you know and love—you just might not have known they were vegan before!

Why is this news important?

We care about inclusion. By including vegan options in our Professional Hair Color portfolio, we’re helping to ensure that all stylists and all guests feel like they have color solutions well-suited to their needs and lifestyle. Identifying hair color as vegan to your clients, also offers a great sales opportunity for you, the salon professional. Start informing guests now that you/your salon offer(s) vegan options. Word of mouth among loyal clients and good marketing efforts will help spread the word within your community, establishing your salon as a great place to find vegan options as the demand increases.

Are there also vegan Take HomeSM options?

Yes, the John Paul Mitchell Systems® product line also offers many 100% vegan hair care and styling options. For your color-treated guests looking for vegan beauty options, we suggest recommending Paul Mitchell Platinum Blonde Shampoo™, Ultimate Color Repair® Shampoo, Conditioner, Mask and Triple Rescue® and Color Protect® Shampoo, Conditioner, Treatment and Locking Spray.

Do you also have gluten-free hair color options?

Yes! The color XG, The Demi and Color Craft® are also gluten-free.

For answers to FAQ you may encounter in-salon, download our Sensitivity Guide here.

Spotlight on Holiday Hair Color With Colin Caruso


Colin Caruso, Artistic Director of Professional Hair Color, shares his advice for the most wonderful time of the year!

How do the holidays affect hair color business in salons?

The holidays are one of the busiest times in a stylists’ year. It’s a huge revenue boost! The frequency of visit often increases because they would rather come early than have regrowth or color fading for their holiday events. It’s a great time to gain new guests because it’s common for guests to switch stylists if they’ve been unhappy.

Where are the opportunities for increasing hair color service revenues during the holiday season?

  1. Guests likely to be more willing to try new things with their color, which is a great way to upgrade your average ticket.
  2. Starting to rebook your guests in the months ahead ensures that you are booked and maximizing your time during the holiday season.
  3. Help guests protect their color investment by offering a custom color treatment that can be used in between salon visits at home. Color Craft® will keep hair color looking fresh and conditioned, but does not replace their next color service appointment.

A couple of tips to keep the holiday momentum going through the New Year:

  1. Rebook every guest for the amount of weeks they need to maintain their color. Ninety percent of the time, they will keep their appointment.
  2. Raise your prices. Guests will never dispute a price increase during the holidays and won’t think twice about it as they continue to come for the rest of the calendar year.

Consultation tips for upgrading color services:

Let your guests know you have some new techniques to share with them and how it can add to their existing color. Also, let them know what YOU think would look great on them—they listen to us as their stylist. Let them know and they will listen!

What are some quick hair color techniques you recommend this season?

  • Hand-painting with your favorite Paul Mitchell® lightener is a quick way to breathe new life into an existing color.
  • Color Craft® is a fun way to introduce color to a color-shy guest. Give them something fun for a party or holiday gathering.
  • I love using The Demi clear as a top coat for beautiful shine—the hair will sparkle in all those festive photos!

Fun Holiday Formulas:

Add a little spice to guests’ hair with a splash of Color Shots.


Use The Demi to create a sophisticated spin on pastel tones.


Create rich, full-bodied depth with the color XG®.


For more business-building ideas during the holiday season, click here.

The Best Kind of Conversation Starter this Holiday Season

It’s no secret that John Paul Mitchell Systems™ partners with causes that are meaningful and impactful. We feel it’s important to give back to philanthropic organizations whose missions align with what we believe in. The season of giving is upon us and is a great time to start raising awareness about companies who give back. Do you know some of the causes that are important to your clients? Whether you do or don’t, starting this conversation with your clients is a great way to get to know them better.   Here are our upcoming philanthropic endeavors to keep in mind when talking to your clients to remind them to stay in the conversation this Holiday season.


Paul Mitchell® proudly supports Bright Pink’s mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. One in eight women will be diagnosed with breast cancer and one in 75 women will be diagnosed with ovarian cancer in her lifetime. Bright Pink inspires women to be their own best advocates when it comes to their breast and ovarian health.

The Mission

Bright Pink is a national women’s health organization on a mission to save women’s lives from breast and ovarian cancer. The organization’s innovative programs motivate women to prioritize prevention, assess their risk for breast and ovarian cancer, and manage their health proactively in partnership with a healthcare provider.

Our Partnership

Since 2014, Paul Mitchell has partnered with Bright Pink to educate its professionals, customers and students on their breast and ovarian health. In 2018, Paul Mitchell’s limited-edition Stargazer collection benefits Bright Pink, and Paul Mitchell Schools across the country fundraise for the cause during Breast Cancer Awareness Month.

Know Your Risk

It only takes five minutes to do something proactive for your breast and ovarian health. Take Bright Pink’s quiz to learn your personal risk. Knowledge is power, and when you know your risk, you can manage proactively.

To learn more about Bright Pink’s mission, visit


Neon™ proudly supports Unify Against Bullying, pledging to bring an end to bullying through the celebration of true diversity. Take a stand during National Bullying Prevention Month and join us as we bring awareness to the movement through the #UnifySelfieChallenge.

Bullying Impacts Everyone

Bullying affects children of every shape, size, age, ethnicity, sexual orientation or physical ability. Everyone has dealt with bullying at one level or another.

Anti-Bullying Salon Fundraising Ideas

Here are some ways you can show support in your salon:

  • Give your clients the option to add $1, $3 or $5 donation onto their bill at checkout
  • Your salon can donate $2-$5 from every service or on selected services during the month
  • Your salon can donate part of the proceeds from the sale of every Sparkle Ever After promo product/tool sold in-salon
  • Have a raffle drawing for donated product and services at month’s end

Get Involved

The #UnifySelfieChallenge is a global effort to bring an end to the silence associated with bullying. By unifying together, we can show the world the we are stronger when we stand as one.

Write the word ‘unify’ on the back of your hand, place it over your mouth, and take a selfie! Tag as many friends as you can and challenge them to do the same. Don’t forget the hashtag: #UnifySelfieChallenge.

For more information about Unify Against Bullying, please visit  


Paul Mitchell® proudly supports Baby2Baby by helping to provide one million diapers to low-income children. In addition to helping provide one million diapers, for every Kids gift set sold, Paul Mitchell® will provide a bottle of shampoo to a Baby2Baby child in need.

The Mission

Baby2Baby provides low-income children, ages 0-12 years, with diapers, clothing and all the basic necessities that every child deserves. Baby2Baby will serve hundreds of thousands of children living in poverty across the country this year.

Our Partnership

Helping children on behalf of hairdressers worldwide, Paul Mitchell® presents the Baby2Baby Gala, a star-studded benefit that has helped to raise millions to support the services of Baby2Baby.

Get Involved

Baby2Baby offers a number of ways to make an impact. Salons and stylists can host a drive, organize a baby shower or donate their time with volunteer opportunities across the country.

For more information on how to join Baby2Baby’s efforts, click here