On Tap: The Barber Team’s Favorite MVRCK™ Cocktails
We’re giving it to you straight. We asked the Barber Team to serve up their favorite pairings of MVRCK™ grooming and barbering products to help fast-track your […]
Category Archives: Tips and Techniques
New Salon Guide to Social Media Is Now Available
Social media is an effective marketing tool for salon owners/stylists, and using it properly can have a huge impact on your business. Use it to create a […]
Effortless, With An Upgrade: New Awapuhi Wild Ginger® Products Provide More Take Home℠ Sales Opportunities
This less-is-more approach is very much on trend and it’s also a smart choice for keeping hair healthy, which everybody is looking for. And now Awapuhi Wild […]
Pro Technique to Create Sultry Golden Blonde Hair
JPMS™ Color Content Manager Jenn Montoya creates a soft, honey-toned blonde shade with babylights and teasy highlights using SynchroLift®, the color XG® and Color Craft®. Follow this […]
An Enlightenment on Oil Lighteners
Oil lighteners aren’t new, but they’ve definitely made a comeback in the last couple of years. With their resurgence and the recent introduction of Paul Mitchell® Blonde’s […]
How to Transition Color Guests into Tea Tree Experience Guests
With the introduction of Tea Tree Special Color Shampoo and Conditioner, a very important guest can now be captivated by the tingle power of tea tree. With […]
Pro Technique to Create Chill Blonde Hair
For the Love of Blonde collection, Artistic Director of Professional Hair Color Colin Caruso and the Paul Mitchell® Artistic Team go beyond basic blonde with skillful techniques […]
How to Create Memorable Prom Looks–and Maximize Salon Revenue
Prom offers a great opportunity to establish relationships with young, future clients—including, current clients’ family members. But, the sales opportunity isn’t over when the curls have cooled. […]
MITCH® vs. MVRCK™: Finding the Right Product Line for Your Male Clients
It’s a good time to be a well-groomed guy. With the addition of MVRCK™ to the JPMS™ product family, there are now more male styling options than […]
How to Sell a Hair Gloss Treatment to Guests
Who doesn’t want their hair to look healthier and shinier, right? Hair gloss treatments using translucent, demi-permanent color like PM SHINES® Clear Shine are gaining popularity for […]