Prom offers a great opportunity to establish relationships with young, future clients—including, current clients’ family members. But, the sales opportunity isn’t over when the curls have cooled. … Continue reading How to Create Memorable Prom Looks–and Maximize Salon Revenue
It’s a good time to be a well-groomed guy. With the addition of MVRCK™ to the JPMS™ product family, there are now more male styling options than … Continue reading MITCH® vs. MVRCK™: Finding the Right Product Line for Your Male Clients
John Paul Mitchell Systems Global Editorial and Digital Director Lucie Doughty’s creativity is gracing the cover of American Salon with a little flower power. Inspired by a … Continue reading Lucie Doughty: The Language of Flowers
Sometimes choosing the right product for your “look” can be a challenge. And as a hairdresser behind the chair, it can be tough to choose the right … Continue reading Which MITCH® Cocktail Is Right for Your Client?
It’s the time of year—weddings, proms, graduations and more. Now is the time to remind your guests that you can help them look and feel their best … Continue reading Don’t Forget the Dudes! Big Night Out Styles for Men
Plenty of men admit that styling their own hair is a challenge. Thankfully, with a full line-up of men’s grooming products available to us from MITCH and … Continue reading Men’s Styling Tips for Your Guests: MITCH® Matterial
As the owner of a unisex salon, Image International salon in Spalding, UK, Pep Pasqualino wanted to create an area that catered to his male guests in … Continue reading Man Up Your Stylist Station
First impressions are important, which means being well-groomed is essential. Here are some tips for good overall grooming habits. Grooming tips: Every gentleman should have at … Continue reading Male Grooming Tips for Every MITCH Man
Men’s grooming is a booming part of our industry and as it continues to grow, we have more and more styling product choices. Choosing the right styling … Continue reading What Kind of MITCH Man Are You?
Everyone wants to look their best for this holiday season’s parties, photos, and events. I wanted to include a few tips for the guys by demonstrating how … Continue reading Holiday Hair, Not Just for the Ladies This Year